Welcome to Proper Wild
Show up
for the
fun stuff.
The work gets done. The chores get done. But this time, you'll still have something left for the people, the workouts, the late-night plans, and the weekends you actually look forward to.
You made a smart call. Clean caffeine, real ingredients, energy you can actually use. Here's how to get the most out of it.
Take 4 gummies before your 2pm slump. Stick with it for 28 days. Tell us what you'd do with the energy. We'll text to check in.
How to use
What our customers do to maximize their day.
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1
Take it before the dip, not at the dip. ~20 minutes to onset. Beat the afternoon slump by 20 minutes so you feel the full effects and can crush your afternoons.
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2
Match your dose to your day. 2 gummies for a light lift. 4 for a full serving. 6 only if you've got real caffeine tolerance and a long day.
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3
Aim for daily consistency for the first 28 days. The L-theanine effect compounds across consecutive days. One-off use works; daily use works better.
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4
Hydrate. Caffeine is a mild diuretic (it makes you have to pee). A glass of water with your serving is one of the cheapest performance upgrades you can make.
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5
Pair it with a non-caffeine cue, at the same time every day. For example: Take it right after lunch every day so your afternoons are energized instead of just day-dreaming about a nap.
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6
Keep packs where the moments are. Desk drawer. Car cup holder. Gym bag. Purse. The pack you see is the pack you take.
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7
Take occasional days off. The point is a tool, not a dependency. A weekend off keeps tolerance honest.
The 4 things to avoid.
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1
Don't stack with another energy drink or pre-workout. Proper Wild is already at the right dose. Stacking pushes you past the productive caffeine zone and into the jittery one.
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2
Don't take it past mid-afternoon if you sleep light. Caffeine half-life is 4–6 hours for most people. Doing the math protects your sleep.
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3
Don't take it on a wildly empty stomach if you're prone to jitters. A small snack smooths the uptake. Water always.
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4
Don't skip the first 3 days. Daily consistency is what unlocks the 28-day success story. Three days in a row beats taking it once in a while.
Your first day on Proper Wild
How to dial in your dose, time the onset, and ride 4–6 hours of clean energy.
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20 Min
Give it 20 minutes. Unlike aggressive energy drinks, you'll feel it come on like the lights getting brighter, not like getting jolted awake.
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Hour 1
1 hour in and you'll feel locked in. You’ll be alert, but feel less frantic than with coffee. It will feel like a steady and calm focus.
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Hour 3
3 hours in and you'll be amazed at how productive you are. Coffee would have worn off by now and you’d be reaching for your next cup.
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Hour 6
6 hours in and you'll feel steady. Coffee and energy drinks often make people crash harder than they began, but L-theanine provides a smoother offramp.
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Bedtime
At bedtime, you'll be able to sleep. L-theanine’s calming effect can help alleviate caffeine’s bedtime interference.
The Energy Diary
What Proper Wild actually does for you?
Most energy brands talk at you. We want to listen. The Proper Wild Energy Diary is a free, opt-in 30-day SMS energy tracker. One text a day, one-tap reply. At day 30, you get a personal report: your energy patterns, your best days of the week, the time of day Proper Wild lands hardest for you.
Text TRACK to (833)-434-1209 to join
Or tap below and we'll text you.
Sign me up — text me to start →Reply STOP anytime. Standard message rates apply. We never share your number.
28-Day Story: what to expect each day
Most energy products peak in 20 minutes. We keep building for 28 days.
We ran an IRB-approved clinical trial with Citruslabs: 40 people, one serving a day, for 28 days — and saw consistent, amazing results. It's backed by 20+ years of peer-reviewed L-theanine research, and our gummies share the exact same active formula (100mg green-tea caffeine + 120mg L-theanine).
How the study was conducted
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1 Serving
Per Day -
4
Weeks -
18-55
Age -
40
Participants
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Day 1 The first lift
20 minutes after your first serving, the lights come on. Clean focus that lasts 4–6 hours. You get more done than you had planned.
Why (the science) Caffeine + L-theanine has been studied for over 20 years by scientists. Studies show that it improves attention switching and focus from the very first time someone takes it. (RCT, Owen et al. 2008) (Crossover, sleep-deprived adults, 2025)
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Day 2 Smooth sailing
Day 2 is when most people notice what's not there. It is much more steady than the typical jitters they get from energy drinks, the gut hit from coffee, the 4pm slump that used to wreck your evening. People have time to actually enjoy their evenings.
Why (the science) L-theanine reduces typical caffeine side effects like jitters and the crash. The "smoother landing" is one of the most consistent findings in the green-tea-caffeine + L-theanine research.
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Day 3 The rhythm clicks
By Day 3, you know your moment. Most regulars realize they've already cut back on coffee or energy drinks without trying.
Why (the science) In our Citruslabs trial, 90% of people drank less caffeinated beverages after they started to take Proper Wild every day.
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Day 7 The habit lands
One week in, taking your Proper Wild feels automatic. You're not thinking about your afternoon, you're excited for it.
Why (the science) The first 7 days are where you set the habit to get the long-term benefits. Tying when you take Proper Wild with a consistent trigger (part of the day, specific activity) is what makes a new behavior stick.
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Day 14 The L-theanine effect
Two weeks of daily L-theanine and the cognitive and mood research starts to really ramp up. You are a better version of yourself. Steadier focus. Less mental fog. Calmer under pressure.
Why (the science) Research shows that people who take L-theanine daily show improved mental clarity, focus and less stress over a 4-week window. (Sayama et al., Nutrients 2019) (28-day AlphaWave® L-theanine RCT, 2024)
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Day 28 The full picture
One month in. The full benefits of the clinical trial are upon you. You feel the consistency in your focus, mood and energy.
Why (the science) From our Citruslabs trial, people who took Proper Wild daily saw amazing results at 28 days. 83% reported increased productivity. 78% reported better concentration. 76% reported reduced brain fog. ~50% drop in typical caffeine crashes.
Proper Wild works great on Day 1. It works even better on Day 28.
Learn more about the science →
Meet the shots
Shots for mornings. Gummies for afternoons.
Same actives in both: 100mg green tea caffeine + 120mg L-theanine. The shots just come in a faster format, with less sugar.
A lot less sugar.
A Proper Wild Energy Shot has just 2g of added sugar per bottle. Our gummies, because of the pectin-and-juice base, have 15g per serving. If you're tracking sugar, the shots are the answer.
Made for mornings.
Many long-time customers — and the Proper Wild founders — take the shots in the morning and save the gummies for the afternoon slump. Fast, clean energy to start the day right.
Learn more about the shots| Attribute | Energy Gummies | Energy Shots |
|---|---|---|
| Format | 4 gummies = 1 serving | 1 bottle = 1 serving |
| Onset | ~20 minutes | Fast |
| Added sugar | 15g per serving | 2g per bottle |
| Calories | 90 per serving | <50 |
| Best for | 4 gummies before your 2pm slump — a sweet afternoon treat without the sugar crash | Pre-workout, road trip, the airport, mid-shift, when you're watching sugar |
| Flavors | Strawberry, Sour Lemon Lime | Ginger, Blackberry, Peach Mango, Strawberry Kiwi, Apple, Lemon Lime |
Stack the habit
Wrap up with 5 things our regulars do (steal them).
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1
Take it at the same time every day. Why: Consistency is the variable that matters most. Pick your window (most regulars land on 1–2pm) and protect it for the first 28 days. The habit lands faster than you think.
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2
Pair it with a non-caffeine cue. Why: Tie your serving to something you already do — your lunch, your 1pm meeting, your kid pickup, your walk back from the gym. Avoid stacking it with coffee or another energy drink (that's exactly the dose math we're trying to avoid).
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3
Keep your pack where the moments are. Why: Desk drawer. Car cup holder. Gym bag. Purse. The pack you see is the pack you take.
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4
Don't wait until you're crashing. Why: It's 20 minutes to onset. Take it 20 minutes before the wall, not at the wall.
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5
Take a day off occasionally. Why: The point is a tool, not a dependency. A weekend off keeps your tolerance honest and your routine intentional.
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