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Today we’re excited to announce Proper Wild is partnering with Barstool Sports to help us authentically share our story and Clean All Day Energy Shots to a much larger audience!
As part of this partnership, Proper Wild will be integrated across several of Barstool Sports' franchises including their hit trivia show The Dozen, Chicks in the Office, Bussin with the Boys, The Dave Portnoy Show and more.
We’re incredibly excited about this partnership and thought we’d share why we’re doing it and where we hope to take Proper Wild from here.
Why Barstool Sports?
Barstool Sports, led by their founder Dave Portnoy, has without a doubt developed a sometimes divisive reputation. Not everyone loves Barstool, Dave, or their community of creators and that’s okay – we get it.
With that being said, Barstool is without question one of, if not the most innovative media company in the world and it’s their willingness to try new things and be authentic – that ultimately drew us to them. This authenticity is also what sometimes makes them divisive. In today’s world, if you don’t say or do everything “perfectly” you’re often criticized. To innovate and lead however, as Barstool does, you're gonna ruffle some feathers and we admire Barstool’s willingness to try fresh ideas and keep it real!
Their authenticity is a big reason why their loyal community of followers are so much more than “traditional viewers.”
As a brand looking to break through to consumers who have more options than ever before to choose from – it’s critical we have partners that are authentic, trustworthy, and influential. That’s what Barstool has cultivated across their large and ever growing community of creators!
Why Now?
Over the last two years since launching Proper Wild, we have shipped tens of thousands of orders and built a nation-wide customer base of loyal subscribers.
We have updated our formulation and packaging four times – working with our early adopters to refine and improve our 100% plant-based energy shots. We now feel like after almost two years of development we’re ready for prime-time and to take the next step in our evolution as a company.
In 2023, we’re going to be aggressively expanding our lineup of flavors – from three (Ginger, Blackberry, Peach Mango) to nine. Our six new flavors will be announced soon, but I promise they’re all delicious!
We’re also going to be launching nationwide into retail. Our goal is for everyone to be able to find a flavor of Proper Wild they love and for our customers to be able to buy Proper Wild anywhere and everywhere they shop. Whether that’s direct from us, on Amazon, or at their local gas station.
What We Hope To Accomplish With This Partnership?
Authentic awareness!
It’s really as simple as that – we believe in the quality and effectiveness of our energy shots and now want to get the word out to everyone! With Barstool’s influential and authentic reach we’re confident that every American will soon know about Proper Wild!
What Does The Future Hold?
Helping 10 thousand Americans maximize their day was a big accomplishment. We now want to help 1 million and beyond!
Our mission is to deliver energy shots with clean & transparent ingredients that actually work, without compromising your health – and we’re just getting started!
Best,
Vincent Bradley
CEO & Co-Founder
Proper Wild
